In 2012 I started writing poems on Twitter, mostly to the brands in my everyday life. Hotels, restaurants, the soda in my hand. Then the brands started writing back.
So I kept going. Over the next decade I wrote tens of thousands of poems as The Product Poet. Haiku for strangers who retweeted me, poems built from prompts my followers sent in, and the occasional ode to a dessert. About 157,000 people followed along on Twitter, and more than 200,000 across every platform.
I called the place where I wrote The Poem Home. It was wherever I was in that moment: a hotel room, my office, my home office. It was the only home where I could be me.
Then life took the scenic route. I moved to the Netherlands, cooked over live fire, wrote as The Smoky Poet and The BBQ Poet, and eventually came home.
This is where the poems live now. Some come from the archive, some are new, and each one comes with a recording of me reading it, because a poem is meant to be heard.
I'm Robert Castle. By day I fix broken companies. The rest of the time, I write.
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