<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[The Product Poet]]></title><description><![CDATA[From The Poem Home. Poems about the brands we love, the people we meet, and the moments in between, read aloud by the poet.]]></description><link>https://www.theproductpoet.com</link><image><url>https://substackcdn.com/image/fetch/$s_!Dbhv!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fae4d6443-e5da-40ca-8069-c577947c5dc3_1280x1280.png</url><title>The Product Poet</title><link>https://www.theproductpoet.com</link></image><generator>Substack</generator><lastBuildDate>Fri, 09 Oct 2026 15:00:31 GMT</lastBuildDate><atom:link href="https://www.theproductpoet.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Robert Castle]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[theproductpoet@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[theproductpoet@substack.com]]></itunes:email><itunes:name><![CDATA[Robert Castle]]></itunes:name></itunes:owner><itunes:author><![CDATA[Robert Castle]]></itunes:author><googleplay:owner><![CDATA[theproductpoet@substack.com]]></googleplay:owner><googleplay:email><![CDATA[theproductpoet@substack.com]]></googleplay:email><googleplay:author><![CDATA[Robert Castle]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[If I Only Had a Brain]]></title><description><![CDATA[A news poem from April 2014, read by the poet]]></description><link>https://www.theproductpoet.com/p/if-i-only-had-a-brain</link><guid isPermaLink="false">https://www.theproductpoet.com/p/if-i-only-had-a-brain</guid><dc:creator><![CDATA[Robert Castle]]></dc:creator><pubDate>Thu, 08 Oct 2026 11:23:21 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/219409244/ea039bf51db86011c3417861f34ac22c.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>In April 2014 I was writing a poem a day for National Poetry Writing Month. On day 28 the prompt was to turn the news into poetry. I found a Wall Street Journal article by Andrew Blackman called "The Inner Workings of the Executive Brain," and I could see a poem hiding inside his words. So I rearranged them until they read like me.</p><p>I tagged him when I posted it. The next morning he wrote back that it was the first time one of his articles had inspired a poem.</p><p>It's still the one I'm proudest of, because it was the hardest to make. Here it is, with the recording I made that night.</p><p><em>On my three-inch by two-inch phone screen<br>I frantically type to meet a deadline,<br>all the while the printed paper's ink<br>has settled into both my left and right hands,<br>burrowing deep into my fingernails<br>like an orange jailbird.</em></p><p><em>There is only 1 calculation I need to know<br>that equals billions of imaginary squirrels I chase down<br>never ending rabbit holes. Over 40 hours a week I spend<br>hunting for the perfect words. Not 3 to 5, nor 9 to 5,<br>but 24 hours a day, offering you not 10%,<br>but 39% of my problems, yet 100% of my heart.</em></p><p><em>I try to unlock the secrets of my brain,<br>an executive decision not made hastily, as I<br>balance on the pros and cons of bridging the gap between<br>intuition and strategician as I dream<br>of being a statistical magician<br>using the sleight of my hands.</em></p><p><em>In fact, I'm always fast acting, getting results,<br>though not every decision turns out good or bad,<br>there are no awkward silences as I effectively switch<br>between social and analytical modes, providing you<br>encouragement, praise and rewards, which has resulted in a<br>strong emotional bond and your sense of purpose.</em></p><p><em>Perhaps it's my attention-deficit-disorder that resulted<br>in this new approach to rewriting my hardwired code,<br>as I am a ticking clock holding your thoughts, wound up to<br>play you a lullaby of chimes at three a.m. in the morning,<br>signifying that my hunt for words<br>began but shall never end.</em></p><p><em>Built from "The Inner Workings of the Executive Brain" by Andrew Blackman, The Wall Street Journal, 2014.</em></p>]]></content:encoded></item></channel></rss>